For estheticiansNew winner every month
Free custom website giveaway for estheticians and studio owners
Custom Website Giveaway
One esthetician gets a complete custom website — designed, built, and launched at no cost. You've already seen the work. It's the page you just came from.
You've seen the portfolio.
It's the page you came from.
I — The Prize
A complete site,
built for your studio.
Not a template with your logo dropped into it. The same process that produced Sola: your services, your photos, your booking system, your words — designed around how your studio actually runs.
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Designed from scratch
No theme, no drag-and-drop builder, no starter kit with the colours swapped. Your studio gets its own layout, type, and palette — the way Sola got hers.
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Built for the phone first
Nearly everyone who finds you is on Instagram, on a phone, with one thumb. That's the screen it has to be right on. Everything else follows from there.
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Your booking system, wired in
PocketSuite, GlossGenius, Vagaro, Square, Fresha — whatever you already run on, kept exactly as it is. Clients book without ever leaving your site.
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Every question they ask before booking
Services, prep and aftercare, hours, directions, FAQ. The point is that those questions stop arriving in your DMs at eleven at night.
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Live on your own domain
Bought, pointed, deployed, and tested on a real phone. You get a working link you can put in your bio that day — not a folder of files and instructions.
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Yours to keep
No licence, no proprietary builder, nothing that stops working if you ever want to move on. The design and build are free — hosting and any ongoing upkeep after launch are a separate, straightforward arrangement between us, same as running any other website.
II — Everyone Who Enters
Nobody leaves
empty-handed.
One person wins the entire build. Everyone else who enters walks away with a steep discount toward a build of their own — a real break on the price, not a coupon with conditions buried under it. Enter and lose, and you're still further ahead than you were before you tapped the link.
III — Who's Behind It
Dani's brother.
I'm David — @dlxmr on Instagram. Dani is my sister, and I created Sola Sugaring's website: the layout, the type, the motion, the booking flow, the photography crops, the copy. Start to finish, one person.
I'm doing this because my vision is delivering polished, agency-quality websites at a fraction of what an agency would charge. You've already had the demo — you scrolled through the whole thing to get here. So: one of you gets the next one, free. That's the entire reason this page exists.
One new winner, every month.
No deadline. Ever.
IV — Enter
Four fields.
Under a minute.
That's the whole entry. Entries stay open all the time — a new winner is picked once a month, and if you're not it this round you're automatically still in for the next one.
V — The Details
The fine print,
in plain words.
Licensed estheticians, sugarists, lash and brow artists, and studio owners. You don't need to be local — I work remotely, and being in the same family as my last client is not a requirement.
Design, build, setup, launch — that's the prize, and it's completely free. After it's live, hosting and any ongoing upkeep are a separate, straightforward arrangement between us — we'll talk numbers directly rather than posting them here. The only other cost is your own domain name, which you register and own yourself.
There's no deadline — entries are open all the time. Once a month, I draw one winner at random from everyone who's entered and hasn't already won, and announce it on @dlxmr. Didn't win this round? You roll straight into next month's draw automatically — no need to re-enter. The winner gets a phone call; everyone else gets a text with their credit.
Your service list, whatever photos you have, and one real conversation about how you want to sound. If your photography isn't done, that's fine — Sola launched before hers was finished, and the layout was built to hold up without it.
No, and I'd talk you out of it. Whatever your clients already know how to use stays exactly where it is — the site wraps around it and sends people into it. Sola runs on PocketSuite and nothing about that changed.
That I get a second site for my portfolio and the right to show it. That's the trade. If you'd rather I never mention I built it, say so and I'll still build it.